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01/31/00 Coca Cola Co (KO), Dell Computer (DELL) 


Points to watch:  Coca Cola and Dell Computer have both fallen to critical support levels.

Coca Cola: KO has sold off sharply since it issued a less than robust growth forecast earlier this month. The stock fell below both its 55-day and 200-day moving averages on Thursday.  The stock dropped 2.56 on Friday to close at 56.94, its low for the day, bringing its loss for the week to 9.94.

The stock is now nearing important support at 55.63, the January 4th low and a level which also provided support in October 1998.  Additional downside support is at 53.75, a level which provided resistance in October and acted as support in September 1998 and September 1999.  Technical indicators continue to deteriorate: stochastics fell below 70 from short-term overbought, and OBV has turned down sharply.

A sell short signal would be given if the stock fails to hold support at 53.75, with a quick retest of the October 5th low of 47.31 then likely. (See chart 1 below)

Dell Computer: Dell crossed below its 200-day moving average on 1/25/00.  DELL closed Friday at 37.25, just below important support at 37.38-37.56 (the August and October lows). Technical indicators have continued to deteriorate:  daily MACD gave a sell signal on January 13th, daily RSI and stochastics hit new lows on Friday, and weekly RSI and stochastics turned down sharply in early January.

A sell short signal would be given on a break below Friday's intraday low of 37.06, with a retest of the June lows at 31.38 then likely.  Resistance is at 40.50-41, and 43.



 

 

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Last modified: February 02, 2001

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